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C. A. Price, J. A. Mattei (AAVSO)
We will use the recent discovery of GRB 030725 by an amateur astronomer using NASA's HETE observatory and the subsequent press coverage as a case study in both grass roots and new media outreach. Key reasons for success are the leveraging of the natural excitement of amateur astronomers combined with new media channels (such as blogs) that are usually eager for astronomical news. The AAVSO International High Energy Network has an international network of members who have given over 100 talks and written over 30 articles in local periodicals. We have also received coverage in popular science publications such as Astronomy, Sky & Telescope, and Scientific American and mass media organizations such as CNN, PBS and MSNBC.
We gratefully acknowledge NASA's Office of Space Science and the Curry Foundation for support of the AAVSO International High Energy Network.
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Bulletin of the American Astronomical Society, 35#5
© 2003. The American Astronomical Soceity.